Obtain Advertising Rate Information and Specifications

The School Music NEWS
The Official Publication of the New York State School Music Association (NYSSMA)


**There will be an up-charge of an additional 10% per ad for advertising insertions in the APRIL 2018 issue of the School Music NEWS. This issue is also known as the “membership” issue and holds special value as it contains the current names and addresses of all NYSSMA members as of March 1, 2018. Please contact the editor should you have additional questions regarding the placement of advertising in the APRIL 2018 School Music NEWS. Thank you.

Positioning & Ad Size/Dimensions Cost PER Insertion
Back Cover 4Color – Guaranteed (7-1/2″ x 9-3/4″ – 45 x 58-1/2 picas) $1080.00**
Inside Cover 4Color – Guaranteed (7-1/2″ x 9-3/4″ – 45 x 58-1/2 picas) $1080.00**
Inside Cover B/W – Guaranteed (7-1/2″ x 9-3/4″ – 45 x 58-1/2 picas) $950.00**
Full Page 4Color – (7-1/2″ x 9-3/4″ – 45 x 58-1/2 picas) $985.00**
Full Page B/W – (7-1/2″ x 9-3/4″ – 45 x 58-1/2 picas) $700.00**
2/3 Page B/W – (Double column – 4-1/2″ x 9-3/4″ -29-1/2 x 58-1/2 picas) $490.00**
Half Page B/W – (Vertical – 4-7/8″ x 7-1/2″ – 27-1/2 x 45 picas) $380.00**
Half Page B/W – (Horizontal – 7-1/2″ x 4-7/8″ – 45 x 29-1/2 picas) $380.00**
1/3 Page Single Column – (2-3/8″ x 9-3/4″- 29-1/2 x 58-1/2 picas) $290.00**
1/3 Page Double Column – (4-7/8″ x 4-7/8″- 27-1/2 x 29-1/2 picas) $290.00**
1/4 Page Double Column – (4-7/8″ x 3-3/4″ – 29-1/2 x 23-3/4 picas) $275.00**
1/4 Page Triple Column – (7-1/2″ x 2-1/2″ – 45 x 15 picas) $250.00**
1/6 Page Single Column – (2-3/8″ x 4-7/8″ – 14 x 29-1/2 picas) $225.00**
1/6 Page Double Column – (4-7/8″ x 2-3/8″ – 29-1/4 x 14 picas) $225.00**
2″Ad-(Fractional Ads of 2′)

*1/2 Page Color Ads, full spreads, full bleeds, custom design artwork, inserts? Please call for pricing.

**PLEASE NOTE SPECIAL PRICING: The APRIL 2018 School Music NEWS will carry a “special advertising rate” premium of 10% additional cost per ad insertion as this issue of the School Music NEWS will convey the annual NYSSMA MEMBERSHIP DIRECTORY (originally, a stand-alone publication).

Minimum Advertising Space: TWO (2) INCHES

DISCOUNTS: A 10% discount will be given for advertising contracted for all eight issues (in the SAME publication year). A 5% discount will be given for advertising contracted for any four-seven issues within the same publication year.

COMMISSION: There are no agency commissions.

TYPE OF PRINTING: The School Music News is printed by Digital Offset Lithography. Electronic ads (preferred) or camera-ready material MUST be furnished by the advertiser by the copy deadline below. Unless otherwise reserved by insertion order, there is no guarantee as to the position placement of ads. NYSSMA reserves the right to position all non-specified placement ads according to our standards / pre-press/layout and printer judgement.

Standardized Format:
Trimmed Page Size – 8 1/2 x 11 inches
Number of columns – Three (30 column inches per page)
Column width – 2 3/8 inches (14 picas)
Space between columns – 1 1/2 picas
Depth – 9 3/4 inches (58 1/2 picas)
Two column width – 4 7/8 inches (27 1/2 picas)
Four Color / B & W
*Ads should be submitted in electronic format as HI-RESOLUTION .pdf, .tiff, .jpeg or .eps files by e-mail (preferred), or as CD-DVD data.

CLOSING DATE: 6 weeks prior to date of publication (please see SUBMISSIONS below)

NYS Tax-Exempt Number: 132014
Federal Tax ID Number: 11-1976465

The New York State School Music Association (NYSSMA) is a non-profit educational organization chartered by the Board of Regents of the State of New York. As such, it publishes The School Music News, the official publication of the professional music educators of New York State. With over 5,500 active, retired, and collegiate music educators, NYSSMA is the largest of the professional state music educator associations in the nation. In addition, the School Music News maintains active subscribers from every state and a number of foreign countries. Complimentary copies of the School Music News are sent to all leaders in state and national music associations throughout the nation.

$27.00 per year (published 8 times a year September through June)


For information about where to send material for review, please contact the editor:


Thomas N. Gellert, Editor: The School Music NEWS


167 Middleville Road
Northport, New York 11768-2365
(631) 651-6566 (Editor’s Office & Voicemail)
(631) 651-6567 (24hr. Dedicated Fax Line)


Steven Behler, Pre-press: The School Music NEWS

*Copies of the insertion order (in DUPLICATE please) must be sent directly to BOTH our pre-press layout person AND to the editor on your company letterhead specifying issue(s), size, and cost of insertion(s). A copy of the insertion order should also be included in any hard copy mailings of advertising material sent to the editor or pre-press.

Advertisers are held responsible for payment of charges. Failure of the agency to remit properly does not relieve the advertiser of responsibility.

CANCELLATIONS will not be accepted after the closing date. In absence of specific instructions to the contrary, the publisher reserves the right to repeat last ad copy used in the publication.

VOLUME 81 / 2017-2018

September 2017 (Back to School Issue) FULL COLOR July 15, 2017
October 2017 (Winter Pre-Conference Announcements, Elections) August 15, 2017
November 2017 (Winter Conference Issue) FULL COLOR September 15, 2017
December 2017 (Special Topics) October 15, 2017
January / February 2018 (Post-Conference Wrap-up) November 15, 2017
March 2018 (Music In Our Schools Month) FULL COLOR January 15, 2018
**April 2018 (**Membership Directory-Summer Conf.) February 15, 2018
May / June 2018 (NYS Summer Music Conference Issue) April 1, 2018
September 2018 (Back to School Issue) FULL COLOR July 15, 2018